About Hayley


Creative Director / Fashion Editor


Hayley has worked as a stylist and street style photographer in online media for the last four years. Her personal blog and work have taken her places she never thought imaginable, from New York to Tokyo and now Sydney where she founded On The Streets Of Sydney.com to fill a void the city was missing. Hayley is passionate about online publishing, fashion, creativity and originality and can't wait to share those passions with you.





Posts by Hayley

Mori Gyaru (Forest Girl)

June 1st, 2011 by | 8 Comments

The Mori Gyaru, or Forest Girl style has been developing a cult like following on the streets of Tokyo (as all good looks do over there). The look is all about being at one with nature, with the wearer looking as if they have just stepped out of a forest. Think neutral tones, lots of layers, baggy cuts, embroidery and fringing. The trend has even spawned mutations with the new Swamp Girl look (Numa Gyaru) becoming popular for girls who enjoy the Mori Gyaru style but for all the wrong reasons. Here is part one of our look inspired by the Numa Guyaru manifesto as posted on Mixi (Japanese social networking site)

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On The Streets of Redfern

May 31st, 2011 by | No Comments

Ingrid, a model, as seen on Elle.com’s Global Street Style feature that we here at On The Streets of Sydney collaborated on.

Top Bik Bok
Shorts Biko Bok
Jacket Fin

RAFW Review: Menswear Short-Sleeved

May 13th, 2011 by , , , and | No Comments

Shorter than the shorts shown at labels Stolen Girlfriends Club, Subfusco or Saint Augustine Academy was the menswear presented at Rosemount Australian Fashion Week. Why is menswear so neglected? The men of the OntheSoS team review what we did see of those hairy legs!

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On the Streets of RAFW

May 9th, 2011 by | No Comments

“I’m here for the Saint Augustine Academy show” - Matt, PR Maestro

Trench Saint Augustine Academy
Shirt Saint Augustine Academy

RAFW wrap up - day five

May 9th, 2011 by , and | No Comments

We can all breathe easy now, Fashion Week is over! Yes it was fun, and yes the goodie bags are filled to the brim with amazing products, but RAFW is also exhausting. The team here at On The Streets of Sydney worked hard to bring you our daily wrap ups and street style snaps, so hard that we all have blisters and the kind of sleep deprivation that normally only accompanies having a small child. Yes ontheSOS is our baby and fashion week  is its birth. Friday was a big day for fashions new comers with both New Generation shows scheduled in the afternoon with talent such as Jamie Lee and Arj Selvam showing at RAFW for the first time. Saint Augustine Academy was the hot ticket of the day and Alvin delivered a great show featuring both womens and menswear much to the delight of our menswear editor. Yes fashion week may be over but our coverage continues this week, expect reviews and break downs on our favourite collections and on the beauty trends we saw emerge.

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On the Streets of RAFW

May 6th, 2011 by | No Comments

What was your inspiration today? “Acne, coloured pants and grey tones all the way” - Rick, Assistant Stylist

Jumper Prada
Jeans Op Shop
Bag G Star
Sunnies Ebay

On the Streets of RAFW

May 6th, 2011 by | 2 Comments

Who are you most excited about seeing at RAFW? “Limedrop, Limedrop, Limedrop” - Pat, Comeback Kid buyer

Blazer Limedrop
T-shirt Comeback Kid

On the Streets of RAFW

May 6th, 2011 by | No Comments

What has been the highlight of RAFW for you? “Showing my SS11/12 collection on Monday” Josh - Subfusco designer

Sheer Blazer Subfusco
Shirt Subfusco
Jeans Subfusco

On the Streets of RAFW

May 5th, 2011 by | 1 Comment

What inspired your outfit? “I wanted to wear my Dion Lee skirt and built my outfit around it” - Nadia, Online Fashion Editor

Skirt Dion Lee
Heels House of Harlow
Shirt Oxford
Ring Mania Mania

RAFW wrap up - day two

May 4th, 2011 by , , , and | 1 Comment

Rugged up in coats and furs were we, the On the Streets of Sydney Team ready to keep you updated on day 2 of RAFW. But, in classic Sydney style, the weather changed, and what could have been a bleak and dismal day became a mildly tolerable one. Just as well, because we had Rachel Gilbert, Sara Philips, Miss Unkon, Carl Kapp, Amber and Thomas, Marnie Skillings, Kate Sylvester and more to go to. We kept in high spirits with blow-dry sessions at the Redken Tents and plenty of post-show dissection of looks (we loved the bike shorts at Sara Philips, we are desperate for the yellow maxi dress at Kate Sylvester, we would do anything for those fringed flares at Amber and Thomas). RAFW is definitely catching up to us. We’ve run around the city for off-site shows, snuck in a couple of classes at uni and time at work, we ran into superstars (and best friends) Gail Elliot and Yasmin Le Bon and got the chance to spend some quality blogging downtime with old friends like Zanita Whittington. And, hey, maybe we’re going a little crazy, but was that a snake on the runway at RTW Group 2? What an exciting day. We can’t wait to see what Day 3 throws up.

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